Barcode printing and labelling company SATO America has appointed Gary Krause new director of marketing. Krause will be responsible for managing all aspects of the marketing department including product development, media and press campaigns, trade shows and exhibitions, product training, and new business development.

"Gary joined SATO three years ago as our distribution sales manager and has grown that business to include new opportunities and sales in Canada and Latin America, as well as lead those business partners to promote the SATO brand name and entire product offering," said Robert Linse, vice president of sales and marketing.

"His many years of experience in AIDC Product Management, Merchandising, Marketing and Business Development suit us well as we focus on growth opportunities for SATO across all markets and channels throughout the America's."

SATO invented the world's first electronic thermal transfer barcode printer.