Savile Row tailor Huntsman is hoping to strengthen its women's and countrywear ranges following a change of ownership.

The business has been jointly bought by designer and couturier Roubi L'Roubi and his business partner Pierre Lagrange.

Roubi L'Roubi will take over as creative director of the 160-year-old brand, which was founded in 1849.

"With the continuing support of Peter Smith our general manager, and Patrick Murphy, head cutter, we can continue to achieve the highest standards of excellence in men's and women's tailoring and country wear," L' Roubi said.

His expertise in women's bespoke tailoring will allow Huntsman to develop a stronger service to women, with plans also in the pipeline to bring Huntsman's formal men's wear collections to a wider audience.

"This investment comes at a great time for Huntsman, allowing us to build on the success we are currently enjoying with a strong in-house bespoke business, both here and abroad, complemented by made-to measure and ready to wear," Smith said.