• The Scandinavian Outdoor Group (SOG) signed the European Outdoor Group (EOG) Sustainability Charter.
  • It is the first organisation in Europe to do so and says its 64 member brands plan to sign the individually as well.
  • The Charter sets out an understanding of good corporate citizenship and responsibility and articulates stages and aspirations of a journey towards best practice.

The Scandinavian Outdoor Group (SOG) has become the first organisation in Europe to sign the European Outdoor Group (EOG) Sustainability Charter, and announced its 64 Scandinavian outdoor member brands are to sign the Charter individually as well.

Launched in 2016, the EOG Sustainability Charter was developed by the association's CSR and Sustainability Council, in partnership with key external stakeholders. It sets out an understanding of good corporate citizenship and responsibility and articulates stages and aspirations of a journey towards best practice.

Companies and other organisations that sign up to the voluntary charter do so to express support for the importance of the EOG's work in sustainability, and to back the efforts and resources that are committed to that. Crucially, the EOG Sustainability Charter does not set out to be prescriptive, but provides a framework and articulates three strategic stages on a journey towards key sustainability objectives for the outdoor sector.

It was unanimously agreed at the SOG's recent annual meeting to adopt the Sustainability Charter and make pursuing the aspirations set out in the charter part of the membership criteria for the group's 64 members.

"We are delighted that the Scandinavian Outdoor Group has taken such a strong public lead by adopting the Sustainability Charter," says, Pamela Ravasio, head of CSR and sustainability at EOG. "This sends a clear message to the industry about the importance of working collaboratively towards a more sustainable future, and signals that Scandinavian outdoor businesses are determined to do that."

The EOG's and SOG's CSR and sustainability teams offer ongoing support to organisations that sign up to the Sustainability Charter, providing advice, insights and guidance that will help them complete each stage of the journey at their own pace.

"Our main ambition within the SOG is to work collaboratively, to get stronger together," says Sara Wänseth, general secretary of the Scandinavian Outdoor Group. "A key focus strategy of today is to join forces to work towards a sustainable outdoor industry. Together we can make a difference."