California-based school uniform supplier True Grits unveiled its B2C website recently, an ecommerce site that provides purchasing and real-time service for customers.

The site, developed by Web Associates, is a significant step toward establishing the True Grits brand with educational institutions worldwide, the company said. True Grits has a diverse line of uniforms, which can now be sized and purchased online, preventing buyers from having to order a catalogue or travel to one of the company's three California locations to make a purchase.

"Establishing the history and reputation of the True Grits brand online is a first priority," said Susen Sarpa, founder of  True Grits.

About True Grits
True Grits School Uniforms has been in the business of providing high-quality school uniforms at reasonable prices with friendly and helpful service to parents and administrators since 1981. For more information, visit the True Grits website at

About Web Associates
Web Associates is a leading full-service provider of customer support solutions for Fortune 2000 and fast-growth companies. The company leverages emerging technologies to combine e-business consulting, interactive design, application development, and managed network services, automating mission-critical customer processes across the enterprise. For more information on Web Associates, visit the company's website at