California-based school uniform supplier True Grits unveiled its B2C website recently, an ecommerce site that provides purchasing and real-time service for customers.

The site, developed by Web Associates, is a significant step toward establishing the True Grits brand with educational institutions worldwide, the company said. True Grits has a diverse line of uniforms, which can now be sized and purchased online, preventing buyers from having to order a catalogue or travel to one of the company's three California locations to make a purchase.

"Establishing the history and reputation of the True Grits brand online is a first priority," said Susen Sarpa, founder of  True Grits.

About True Grits
True Grits School Uniforms has been in the business of providing high-quality school uniforms at reasonable prices with friendly and helpful service to parents and administrators since 1981. For more information, visit the True Grits website at http://www.truegrits.com.

About Web Associates
Web Associates is a leading full-service provider of customer support solutions for Fortune 2000 and fast-growth companies. The company leverages emerging technologies to combine e-business consulting, interactive design, application development, and managed network services, automating mission-critical customer processes across the enterprise. For more information on Web Associates, visit the company's website at http://webassociates.com.