A new footwear cushioning system developed over a 12-month period by Pod shoes in conjunction with footwear research organisation SATRA draws its inspiration from sea kelp.

The point of deflection system (PODS) combines natural air pods similar to those found in sea kelp with biomechanical principles of shock dissipation and pressure distribution.

PODS ensures total comfort during the walking cycle and delivers training shoe technology combined with ultimate street fashion the company says.

Director Simon Dickie comments: "We've invested twelve months development time into the point of deflection system. We believe it's absolutely right for today's urban lifestyle. PODS not only protects the feet, it protects your image as well."

PODS will appear in Allsports stores in August 2002 and will be extended to selected pod stockists across the UK and Eire in the following months.