3D model of IKAR’s active wear by CGTrader ARsenal

3D model of IKAR’s active wear by CGTrader ARsenal

Apparel design and manufacturer IKAR is working to transform traditional 2D fashion visualisation images and paper catalogues into engaging and immersive 3D and Augmented Reality (AR) customer experiences for its intimates and activewear lines.

The Israeli company, which has operations in New York, China and Vietnam, specialises in seamless garments that can be found in retail stores in North America and Europe, such as American Eagle, Target, Ross, and Nordstrom. 

Moving from a flat 2D presentation to 3D and AR experiences for its fashion industry customers provides numerous advantages, such as allowing IKAR to depict seamless apparel on 3D fashion models without incurring the cost or time of traditional photoshoots. It also helps the company to present complete digital 3D fashion collections, including all designs, colours, styles, and combinations, without having to invest in physically producing individual garment samples. 

Bringing the digital world seamlessly into the physical also will allow IKAR to create immersive, engaging, and sales-inducing customer experiences – including virtual fashion shows – in any environment, such as trade shows, sales meetings, in-store and online.

To achieve this, IKAR will use the recently-launched CGTrader ARsenal augmented reality solution from CGTrader, one of the world's largest sources of licensable stock and custom 3D models.

As well as providing photorealistic 3D models to IKAR, it includes the capabilities and services required to quickly and efficiently integrate AR for online stores, enabling shoppers to experience products in an immersive, interactive environment, the company says.

"A garment will create a greater attraction when presented on a human model rather than lying flat or on a hanger. However, such presentations require a considerable amount of resources such as photoshoots, human models and more," says Roi Ballin, business development manager at IKAR. 

"For us, CGTrader ARsenal provides an immediate solution for a more elevated means to present our products, while eliminating the need to invest in expensive 3D software, internal training, project management, other internal resources or upfront investments for 3D implementation. 

"We can cost-effectively outsource the 3D modelling and 3D viewing processes so we can focus on what we do best. This is transforming our whole approach to the way we think about pre-sales and fashion product presentations."

CGTrader is also teaming up with Magic Leap, a leading spatial computing platform, to explore new interactive spatial 3D applications for consumers purchasing garments, both for at-home shoppers and end-of-aisle experiences.

For example, with Magic Leap Lightwear devices, consumers would have the ability to visualise 3D fashion models wearing garment collections at-home and be able to interact with the model by changing the desired colour, shape or style of the garment via AR menu choices.

"Working with IKAR has given us the perfect opportunity to expand the scope of our augmented reality solutions to include omnichannel retail," adds CGTrader CEO Dalia Lasaite. "And collaborating with Magic Leap will enable us to explore interactive spatial computing experiences for fashion and other industries that eliminate the boundaries between the real and digital worlds."