Sears Holdings Corp and Latina Media Ventures, which publishes Latina magazine, have signed a deal to launch an apparel, footwear and bag collection aimed at Hispanic women.

Jones Apparel Group Inc will design the collection with Latina magazine giving fashion guidance.

The range will be sold in 425 Sears stores from autumn 2005 onwards and will be expanded to incorporate jewellery and other accessories in spring 2006.

Sears Holdings said the Hispanic market is a key retail target, as it makes up over 13 per cent of the US's population.

Sears Holdings was formed out of a merger of Kmart Holding with Sears Roebuck & Co in March this year.