Retailer Sears Holdings Corporation has hired Nick Coe from Banana Republic as the new SVP and president for its Lands' End unit.

Coe has over 25 years of merchandising and marketing expertise along with experience working to grow recognisable brands such as Gillette, Levi's, Dockers and Banana Republic.

At Banana Republic, where he was senior vice president, merchandising and interim head of design, Coe was instrumental in refining the brand strategy and customer segments, developing and executing key growth strategies and driving a profitable business model.

Prior to this he spent 19 years within various divisions of Levi Strauss & Co in global leadership roles, most recently as vice president, merchandising, North America for men's and boy's.

The retailer, which operates 3,800 stores in the US and Canada, also said Scott Freidheim will join Sears Holdings as EVP, operating and support businesses, and member of the internal holding company business unit board of directors.

Freidheim joins from Lehman Brothers where he was chief administrative officer and executive vice president of Lehman Brothers Holdings Inc.