Retail giant Sears is set to launch a new collection of men's, women's and boys' sportswear inspired by the US Army's First Infantry Division.

The October debut of the All American Army Brand collection in 550 Sears stores across the US and on marks the first time that the US Army has officially licensed the use of its marks and insignias.

The First Infantry Division collection, which Sears said was "inspired by the oldest division of the US Army", includes T-shirts, hoodies, denim and outerwear, with prices ranging from US$11.99-119.99.

"Embracing the diversity of the US Army through various Divisions, each Army Brand collection will be comprised of authentic lifestyle reinterpretations of the supreme fit, classic design and rugged performance of regulation uniforms and military issued gear," said Robert McGuinness, a Sears executive.

The licence fee paid by Army Brand is used to support programmes that benefit the well-being of troops and their families.

"Over the years, military-inspired clothing has played a distinct role in shaping fashion trends," said Craig Israel, president of Sears Apparel. "We are now able to exclusively offer a line that is pure to the origins of that inspiration."

The brand is set to take a prominent role in Sears' Fall Forward fashion exhibit, held on 10 September during Mercedes-Benz Fashion Week. A range of related marketing campaigns will follow, added Israel.