US department store group Sears, Roebuck and Co has signed an exclusive deal to sell BCBG Max Azria Group's Parallel range of contemporary apparel.

Parallel's new spring collection - which is aimed at women aged between 18 and 35 - is now being rolled out to 150 full-line Sears stores and

Sears  said that it will expand the availability of Parallel in time to launch its autumn collection at 425 Sears stores.

Sears, Roebuck and Co recently merged with discount retailer Kmart Corporation, creating the third-biggest retailer in the US, Sears Holding Corporation.  Sears, Roebuck and Co's brands include Kenmore, Craftsman, DieHard and Lands' End

BCBG Max Azria Group designs, develops, produces and markets collections and runs a retail operation with over 160 freestanding boutiques worldwide as well as having a strong presence in top specialty and department stores across the globe.