Brand management company Sequential Brands has appointed Andrew Cooper as its president in a move it says will help strengthen the company's infrastructure and drive its long-term goals.

Cooper has over 20 years of business development, operating, and private equity investing experience at high growth companies across multiple sectors. Most recently, he served as a partner of Pegasus Capital Advisors and CEO of Universal Lubricants, a Pegasus Capital portfolio company. 

Prior to that, he was senior vice president at He will report directly to CEO Yehuda Shmidman.

"We are pleased to welcome Andrew Cooper to the management team at Sequential," says William Sweedler, chairman of Sequential. "Andrew's expertise in helping companies achieve operational excellence and maximise productivity will both strengthen our infrastructure and help to drive our long-term goals for the business."

Sequential CEO Yehuda Shmidman adds: "The expansion of our corporate management team reflects the overall expansion of our business, and our desire to continue executing our growth plan.  In a short time, our team has successfully built a portfolio of brands that represented less than $100m in global retail sales a few years ago to a portfolio that currently generates $4bn in global retail sales. As we work towards achieving our future growth goals, it's exciting to know that our team has expanded in parallel, putting us in the perfect position to deliver results."

Last month, Sequential Brands completed its $146m acquisition of Gaiam's yoga and fitness business in a deal that will allow it to gain market share, add new distribution and expand globally.

Sequential Brands completes $146m Gaiam yoga buy