The collection will launch in 2017 across both traditional and digital retail channels

The collection will launch in 2017 across both traditional and digital retail channels

Brand management company Sequential Brands has entered into a long-term agreement with Chinese sports brand Guirenniao Co., Ltd (GRN) to roll out its AND1 basketball brand across China.

Under the terms of the agreement, GRN will work closely with Sequential to develop and distribute a line of men's and boys' basketball apparel, accessories and footwear. The collection will launch in 2017 across both traditional and digital retail channels.

Meanwhile, standalone AND1 retail stores, as well as women's apparel and footwear, is planned for 2018.

"With over 300 million people in China playing basketball and a rapidly growing interest in the sport, we see an incredible opportunity to engage with consumers in a critical market, as we look to further expand the AND1 brand globally," says Eddie Esses, president of Sequential's active division.

Tianfu Lin, GRN chairman adds the partnership will serve as an "important milestone in the strategic growth and development of GRN as it plans to invest substantially in making AND1 a major sports brand throughout China."

Last month, Sequential reiterated its full-year guidance after posting a 69% hike in second-quarter sales.

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In August, the company appointed Andrew Cooper as its president in a move it said will help strengthen infrastructure and drive its long-term goals.

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