Danish shoe producer Ecco Sko A/S is planning to open a sales unit in China on 1 January next year.

The planned subsidiary, part of Ecco's strategy to double its Chinese turnover to approximately 500,000 pairs of shoes by 2008, will be set up in conjunction with the company's local partner, Aibu.

The subsidiary will be based in Shanghai in eastern China and will concentrate on extending Ecco's portfolio of retail locations throughout all regions of China.

Ecco, which currently operates most of its Chinese outlets in the northern part of the country, opened a production plant in China earlier this year and is planning another by the end of 2005.