Cuba has become the latest nation to acquire a taste for Zara.
 
The communist nation has allowed shoppers to purchase Zara-branded clothes through a special outlet in Havana, an official for the fast-growing chain's owner Inditex confirmed to just-style.

The shop, which is not operated or fractionally owned by Inditex, acquires the brand's products through third parties, she said, without further comment.

The store was expected to trade $5,000 daily but greatly surpassed that amount in its first few days of operation, Spanish daily Cinco Dias reported.

Called 'Moda y Punto' [Fashion and Knits], the outlet is located outside of Havana's tourist districts and its opening has not been publicised.

It sells Zara clothes at a discount affordable to Cubans.

The effort to bring Zara to Cuba comes as Havana is under pressure to provide affordable clothes and other consumer staples to its impoverished population.

The opening has triggered a huge buzz in the city and is being closely followed by Inditex and other clothing giants awaiting an eventual democratic transition in Cuba.

By Ivan Castano-Freeman.