debuted a new look and feel of its website today, as the result of customer feedback and suggestions.

The new streamlined website offers a sleek, innovative design with enhanced customer-friendly features and functionality, the company said.'s designers and web producers conducted various surveys, usability studies, and held meetings with users before creating the redesign of the website.

"Our goal is to provide the most convenient online shopping experience possible," said Helio Fialho, CEO for "New special features and the addition of a variety of themed shops will provide ease of shopping for the first-time user while enhancing the shopping experience for our long-time customers."

The new site design organises a variety of additional features in order to provide customers with the ability to find what they are looking for. The site provides customers an enhanced search tool that allows shoppers to search the whole store, individual stores, or specific departments.

The footwear department has additional search features that allow a customer to narrow their search down to a specific brand, sport, gender, and size.

The launch of the new Sports Outlet ensures customer satisfaction by expanding the selection of discounted sports equipment, footwear, and apparel. For the price conscious shopper, the Sports Outlet provides savings up to 80 per cent off SRP on top quality name brand sports merchandise.

"Our goal is to establish as the most convenient place to shop online for sporting goods, apparel and accessories," added Fialho.

About ShopSports launched on America Online in November 1996. Since then it has become a popular sports e-tailer and has expanded its reach to include hundreds of websites, including key relationships with high visibility portals such as AOL, Yahoo, Chicago Sports, and Sports Huddle. is a full line sports e-tailer and has achieved Authorized Dealer status from every brand of merchandise it offers on its website, including Nike, Callaway, Reebok, The North Face and many more. href=""target="_blank">