Fashion exhibition organisers Koelnmesse and the Igedo Company are to join forces in an attempt to prevent further fragmentation of the young fashion/casual/streetwear and children's fashion trade shows.

In a statement they explained the agreement will apply to the forthcoming trade fairs cpd woman.man, which will take place from 2-4 February 2003, and Kind + Jugend, which will be held from 31 January to 2 February 2003.

For its part of the deal, Koelnmesse will contact exhibitors pre-registered for VIBES4U and urge them to present their products within the framework of cpdxsite. In return, the Igedo company will strengthen Cologne as the venue of choice for children's fashion and will refrain from further activities with regard to the planned cpd kid's event.

At the same time, the two companies will share their individual marketing resources to target international buyers.