Chinese men's wear firm China Xiniya Fashion Limited has inked a six-year licensing deal with Guangzhou Shuochen Clothing Development to extend the Xiniya brand to casual leather shoes and bags.

The license will run until 30 November 2018, and includes sales in specialty retail outlets and department store concessions in China.

The plan also involves Guangzhou Shuochen Clothing opening at least 300 retail outlets and/or concessions in China that exclusively display and sell Xiniya business casual leather products.  

"With over ten years of experience in leather goods development and production, Shuochen is an ideal partner," said Mr Qiming Xu, chairman and chief executive officer of China Xiniya Fashion Limited.

"We believe this will help to increase our retail network and brand recognition over the long term as we continue to grow our brand."