The Beijing Silk Street Co, which owns China's famous Silk Street market, is launching its own brand to capitalise on the popular tourist attraction ahead of the Olympics.

The company will roll out its own label there, called Silkstreet, comprising of shirts, teacups and other goods, reported the Associated Press.

According to AP, it has also issued a warning to any counterfeiters attempting to sell fake Silkstreet goods at the market, which over the years has been the subject of a number of fake goods crackdowns.

In April 2006 five luxury fashion companies triumphed against fake good sellers on Silk Street when the Higher People's Court in Beijing ordered operators and vendors to pay CNY20,000 (US$2,500) to the likes of Chanel, Louis Vuitton, Prada, Burberry and Gucci for breaking copyright law.

Following this, some of the world's biggest fashion and sportswear brands signed a deal with landlords at Beijing's retail markets to stop the sale of counterfeit bags and clothing in June 2006.