Footwear brand Skechers is expanding into the sporting goods arena under a new licensing agreement with specialist company Street Flyers.

The new deal sees Street Flyers design, produce and distribute Skechers-branded bicycles, skateboards, scooters, skates and safety gear for children and young adults.

The new collections will be launched in toy and mass market retailers across the US and Canada in spring next year, Skechers said.

“We have found phenomenal success in the performance fitness arena, developing high performance athletic footwear for adults,” said Skechers president Michael Greenberg.

“Sporting goods are a great way to reach children and a natural extension of our athletic offering.”

The company has also partnered with licensees to produce children’s apparel, bags, sunglasses, legwear, medical scrubs and leather accessories, and is negotiating with additional licensees in the US and overseas.