The joint venture will see Israel’s Skechers retail network run as joint venture stores

The joint venture will see Israel’s Skechers retail network run as joint venture stores

Skechers USA has signed a joint venture deal for Israel with its current regional distributor, MGS Sport Trading Ltd, in a move designed to aggressively expand the brand in the country. 

The joint venture deal - Skechers Footwear Ltd - builds on a partnership the two firms have held for 15 years and will see Israel's Skechers retail network run as joint venture stores. This currently includes six destinations, including locations in Tel Aviv and Jerusalem. The brand's lifestyle and performance footwear for men, women and kids is also available in retailers across Israel.

"As our distribution partner for 15 years, MGS Sport Trading has played a key role in our brand's development throughout this region," says Michael Greenberg, president of Skechers. "Over the years, they've built strong relationships with a network of accounts and have established our brand in the market. It's a great time to take our business to the next level and discover the full scope of our brand's potential."

Adi Moliov, previous brand manager of MGS Sport Trading and now general manager of Skechers Footwear Ltd, adds: "International footwear brands are more popular than ever in Israel – in particular, stylish comfort footwear is in high demand – and we have a wonderful opportunity to boost Skechers' presence. With Skechers' increased investment in this region, solid infrastructure and extensive product offering for every age and activity, we can make a larger-than-ever impact."