Skechers USA Inc today announced that it is organising its operations in the United Kingdom and Ireland in order to establish direct control over its wholesale distribution, merchandising and marketing in the region. As part of this initiative, the company has created Skechers USA Ltd, a subsidiary with headquarters in London. Effective immediately, Skechers will assume responsibility for sales and logistics from Sportsflair Inc, a subsidiary of The Pentland Group, which has handled distribution for the past five years.