In a bid to increase brand recognition and to create a valuable source of income through licensing royalties, footwear leader Skechers USA Inc has appointed Faith Paige Wall to the new position of vice president of licensing.

She will be responsible for all aspects of Skecher' worldwide licensing strategies.

Wall was previously vice president of licensing at 4Kids Entertainment Company, where she was responsible for licensing Pokemon worldwide as well as other projects. Prior to that, she served as director of licensing for Equity Management.