Clothing label and tag maker SML Europe Limited has acquired STR Gresham in a move that will strengthen both the companies' specialist branding and packaging capabilities in the UK and Europe.

The acquisition agreement will create a merger company called SML Gresham, which the businesses hope will become a leader in coordinating data management and variable printing of tickets, labels and packaging for the fashion apparel industry.

SML Gresham will combine STR Gresham's market-leading ability to process, print and deliver complex retail information via its order management system with SML Europe's strength as one of the world's largest providers of woven labels and trims.

Gresham will operate as part of SML Group Limited, which is based in Hong Kong and has service outlets in over 50 locations around the world, nine of which are in Europe.
 
SML Europe will relocate its 30-strong team from its office in Thurmaston, Leicestershire, to join STR Gresham's 120-strong workforce at its two sites in Corby and Market Harborough.
 
The directors of both companies will work together in a management structure that will be headed by Managing Director Steve Ablett.
 
Ablett said: "We have the ability to deliver a complete supply chain from data management through to printing and the delivery of ticketing and labels anywhere in Europe, or the rest of the world."