Chinese Internet portal SOHU.com (Nasdaq: SOHU) is launching a new e-tailing platform through its e-tailing channel, shop.sohu.com.

SOHU's shop.sohu.com offers over 50,000 "low touch" items to online consumers located in 6 virtual malls. Within seconds of entering shop.sohu.com, e-customers can purchase a broad range of products, which include fashion, cosmetics and other products.

SOHU.com is facilitating the evolution of China's e-commerce marketing model. In particular, the e-tailing channel is not a distribution orientated vertical site, but a "low touch" information portal that guides web users to companies that provide the goods they need. Web users can finalize online transactions directly with the e-tailing channel's product partners.

Shop.sohu.com is easily accessible through SOHU's homepage directory or by search engine. Online purchases can be made using credit cards and bank drafts issued by the Bank of China, Construction Bank of China, Industry and Commerce Bank of China, China Merchant Bank and Shanghai Pudong Development Bank.

About SOHU.com:
SOHU.com is a leading Internet portal in China in terms of brand recognition, page views and registered users. It offers navigation/search capabilities, twelve main content channels, community services and a platform for e-commerce activities. As of June 24, 2000, SOHU.com averaged in excess of 16.3 million page views per day during June 2000. The company, established by Dr Charles Zhang, is in its fourth year of operation.