Sony is planning to launch a range of Playstation branded products, including apparel and accessories, after signing a new licensing deal with Target Entertainment.

The agreement, which covers Europe and Australasia, follows a similar arrangement in America with Dimensional Branding Group.

Stephanie Freeman, licensing and peripherals manager at Sony Computer Entertainment Europe, said: "Many of Sony Computer Entertainment's 's first party software titles and characters are now recognised by millions of people around the world - from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet.

"We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen."