"Scantrust brings something unique to "fraud-proofing supply chain traceability: a QR code that is un-hackable, using proprietary vision recognition technology that works on any smartphone."

"Scantrust brings something unique to "fraud-proofing supply chain traceability: a QR code that is un-hackable, using proprietary vision recognition technology that works on any smartphone."

Sourcemap has partnered with connected packaging platform Scantrust to bring secure, verified supply chain transparency to consumers via unique and secured QR codes, NFC, and RFID technology.

The partnership provides a toolkit for consumer goods companies to map their supply chains and verify the chain of custody via data-driven traceability.

The news comes as an investigation into organic cotton fraud in India revealed 20,000 metric tonnes of cotton were incorrectly certified as organic through a scam abusing the Indian government certification system.fun

Following up rumours about systematic fraud, surveillance audits were carried out by the Global Organic Textile Standards (GOTS) accreditation body IOAS, which detected fake Raw Cotton Transaction Certificates (TCs).

Sourcemap says Scantrust brings something unique to "fraud-proofing supply chain traceability: a QR code that is un-hackable, using proprietary vision recognition technology that works on any smartphone."

"Leading consumer goods companies that have mapped their supply chains on Sourcemap are looking for a secure way to connect consumers to the brand story at the point of sale. Scantrust is a natural partner to Sourcemap's verified chain of custody approach to the consumer via copy-proof QR codes on the packaging itself," says Leonardo Bonanni, founder and CEO of Sourcemap.

Nathan Anderson, founder and CEO at Scantrust, adds: "The trends we've seen accelerating around consumer expectations for environmental sustainability, traceability, trust, and consumer engagement will not reverse, they will only continue to accelerate.

"Forward-thinking brands are pivoting to connected packaging solutions like our own for communicating their products' stories and to build trust with those narratives. Sourcemap extends this value by enabling reliable and authentic supply chain claims to be easily accessible. The deep integrations across our solutions will rapidly increase the time to value for projects focused on product transparency and consumer trust."