By 2020, just-style estimates the global lingerie market will experience growth of 3.8%

By 2020, just-style estimates the global lingerie market will experience growth of 3.8%

The global lingerie market is set to grow over the next five years and the focus for brands will not be on where they source but how they source if they are to reap the benefits.

By 2020, just-style estimates the global lingerie market will experience growth of 3.8% over 2015. Within that, the bra market is expected to grow by 3.4%, the briefs market by 3.6%, and other lingerie by 6.5%.

Malcolm Newbery, the author of just-style's 'Global market review of lingerie – forecasts to 2020' says this is a welcome return to growth for an apparel sector for which performance between 2010 and 2015 was hardly dynamic.

However, trends that are starting to emerge suggest that it is rapidly becoming not a matter of where you source, but how you source.

"Shorter lead time manufacturing, across the diverse range of lingerie garments that make up most suppliers’ offers, will become more and more important," Newbery says.

He also suggests that if a business is not already selling on the internet, it is in trouble. "If it is, it needs to address very carefully the order taking and fulfilment processes and their efficiencies."

Mergers and acquisitions are also unlikely to go away, with more expected to happen over the next five years.

In terms of geography, at present, Europe and North America combined account for 66.4% of the world retail lingerie market, which is almost exactly two thirds, even though the female adult population in those two continents represents only around 20% of the world total.

By 2020, the percentage share held by Europe and North America combined should edge up to 65.6% of the total.

Click here to view the report in just-style's research store.