Speedo USA has selected global e-commerce platform provider ChannelAdvisor to expand its e-commerce channels.

ChannelAdvisor will work with the swimwear company to create a paid search and comparison shopping strategy through ChannelAdvisor's e-commerce platform. This will allow Speedo USA's search to generate keywords for products and will simplify the company's comparison shopping campaigns.

"By leveraging our in-house team of experts to fully manage both paid search and comparison shopping, Speedo USA will be able to further expand its online presence to get in front of new audiences and capture new customers," said ChannelAdvisor president and chief operating officer David Spitz.

ChannelAdvisor's platform provides a reporting dashboard that will provide current data on Speedo USA's search and shopping efforts.

Speedo joins a list of global retailers powered by ChannelAdvisor, which includes Under Armour, Crocs, Jos. A. Bank and Urban Outfitters.