Sperry Top-Sider, a US-based casual and marine footwear brand, announced yesterday it has retained IMG Licensing, an independent licensing agency, to develop and implement programs for licensing the Sperry brand in a broad range of categories worldwide. "Our strategy is to use every asset of the company to its fullest," said David Chamberlain, chairman and CEO of The Stride Rite Corporation, Sperry's parent company. "We're looking to grow beyond our traditional sales channels through licensing programs that are consistent with our image."