Tare7, owner of the airwalk, genetic, and ripzone USA brands, has named John Vance as general manager of apparel. In his new role at T7, Vance will be responsible for the entire product process as well as leading strategic direction for all apparel brands.

Most recently, Vance served as president and CEO of California-based surf company The Realm.

His 27-year career in action sports also includes management positions in such notable companies as Quiksilver, where he served as vice president and general manager of its WinterSports division, and vice president of sales and marketing for Ocean Pacific Apparel Corp. Vance also served as general manager for Corona California based 5150 Snowboards.