The Finish Line Inc (Nasdaq: FINL), a specialty retailer of men's, women's and children's brand-name athletic and lifestyle footwear, apparel and accessories, has selected the Responsys optimised interactive marketing platform to manage and implement its one-to-one marketing programs.

The Finish Line will use Responsys Interact to plan, execute, measure and optimise highly personalised permission-based marketing activities.

"The Finish Line's marketing goals are in line with the company's dedication to high-quality personalised customer service," said Jim Lodestro, vice president of sales of Responsys. .