US-based Game Over, Inc, a growing regional provider of athletic sportswear apparel, has filed a lawsuit charging Nike, Inc and its advertising agency, Oregon-based Wieden & Kennedy, Inc, with unfair competition surrounding a basketball-related dancing style that is surging in popularity. The suit, filed today in the United States District Court for the Eastern District of New York, alleges that Nike and Wieden & Kennedy misappropriated Game Over's "Shakin'" program - a form of modern street dance mixed with basketball dribbling which was designed to aid in the marketing and selling of Game Over's athletic sports wear. The complaint cites violations of unfair competition law under the Lanham Act and New York State law.