Children's shoe company, Start-rite, is stepping out across the world and making great strides in America to offset the static UK birth-rate. The Norwich-based company, which has the Royal Warrant, says sales abroad are now big business for Start-rite, which dates back to 1792. Hilary Shanks, PR Manager for Start-rite, said countries such as France, Italy and Germany are important markets for the company as well as Southern Ireland and the Middle East.