Children's shoe company Start-rite has appointed Susan O'Hare into the newly created role of product director.

O'Hare will be responsible for overseeing the strategic development of the Start-rite and Rhino ranges and for leading the company's team of product range managers and designers. 

O'Hare joins the company from Sara Lee Courtaulds where she spent four years as sales director in the private label division.

Commenting on her new role, she said: "My focus is to build on our core values - style, quality and fit - and deliver a commercial range which meets the needs of new and existing customers in the UK and internationally."

Start-rite has a heritage spanning more than 200 years.  Then company offers a range of fitted footwear, from sporty casuals to schoolwear.