Steven Madden, Ltd announced Monday that Rob Schmertz, 37, has been promoted to the newly created position of president of Diva Acquisition Corp., the company's wholly-owned subsidiary that designs, produces, and markets the David Aaron brand.  Mr Schmertz, who has 17 years of experience in the footwear industry, has been with Steven Madden, Ltd since May 1998. In this new role, he will be responsible for the overall strategic direction of the David Aaron business, further building the brand and overseeing the growth of both the wholesale and retail segments of the division.