New York-based shoe brand UES (Upper Echelon Shoes) and footwear powerhouse Steve Madden are teaming up on a joint collection for autumn 2010.

Each party will have an even stake in the venture, with UES designer Seth Campbell helming the brand's design while Madden aids in its expansion, production and distribution.

"We want to be a part of cool things, and not everything has to be about our brand," says Madden.

"We're now in the fortunate position of being able to take more of a nurturing role in things other than Steve Madden."

The new line of designer-casual footwear will be priced competitively to grow department store business. There are also plans to expand business overseas and increase online sales.