Fashion footwear company Steven Madden has appointed Daniel Friedman as executive licensing director.

In addition to managing the company's recently acquired accessories division, Friedman will also be responsible for heading and further developing the company's licensing business.

Friedman has more than 25 years of accessories and licensing experience, the last 15 of which include operating Daniel M. Friedman & Associates, a designer, manufacturer, and distributor of handbags, belts and related accessories.

As previously announced, Steven Madden acquired Daniel M. Friedman & Associates in February 2006.

Chairman and chief executive Jamieson Karson said: "We are now better positioned to capitalise on new licensing opportunities and leverage the strong Steve Madden brand across multiple categories. We look forward to having Danny work closely with Rob Schmertz, the company's brand director, as we further develop Steve Madden into a global lifestyle brand."