Steven Madden Ltd (Nasdaq: SHOO), a leading designer, wholesaler and marketer of fashion footwear for women and children, today announced it plans to open a new retail store in Boca Raton, Florida. The new store will represent the opening of the company's sixty-sixth retail store nationwide.

The company's new 1,458 square foot retail location will carry the
complete Steve Madden shoe line and will feature a wide selection of licensed products, including accessories and leather sportswear. The new Boca Raton store will be located in the Boca Raton Town Center Mall, one of the area's leading shopping destinations as it is heavily trafficked by both community residents as well as tourists. The mall features six major department stores and 180 specialty stores in 1.23m sq ft of leasable space. The store is scheduled to open in the beginning of December and standard promotional activities are planned.

Rhonda J. Brown, president and COO of Steven Madden, said: "We are very pleased to announce this store opening as the Boca Raton Town Center Mall is a very attractive location for our new store. The mall is already a premier shopping center and there are plans for the addition of new department and specialty stores in the near term. We therefore see this as the perfect time to open our location since we will be able to establish a presence early on and capitalize on the benefit of increased consumer traffic
in the future.

"The Boca Raton location represents the Company's seventh store in Florida and enhances our growing visibility in the state. The Florida store group has had a history of solid performance, indicating that the demographics and consumer profile are a natural fit for Steve Madden, and we look forward to the contribution that the new store will have to the success of our business and brand."

Steven Madden Ltd designs and market fashion-forward footwear for women and children. The shoes are sold through Steve Madden Retail Stores, Department Stores, Apparel and Footwear Specialty Stores, and online @ www.stevemadden.com and @ http://www.stevies.com. The company has several licenses - including outerwear, leather sportswear, eyewear, hosiery, jewelry, handbags, fashion accessories and belts - owns and operates two retail stores under its David Aaron brand, and is the licensee for l.e.i.