Footwear designer Steven Madden Ltd has been chosen as the official sponsor of the annual Miss USA pageant for the third year in a row.

Steven Madden has created a shoe specially designed for the 51 contestants of the show, which takes place on 11 April. The shoe, which will be called Anitaa, is a nude and red sandal that will be sold in all Steve Madden retail stores and at

The winner of this year's Miss USA will receive a shoe wardrobe courtesy of Steven Madden as one of their prizes.

Steven Madden Ltd designs and markets footwear for women, men and children.