Online personal styling service Stitch Fix has acquired the technology and IP of digital wardrobe platform Finery, which aims to help consumers style clothes they already own by using shopping receipts to "build" a wardrobe. 

The platform also allows users to compile a 'wishlist' of items and sends sale alerts for saved products and return reminders for goods that have recently been purchased.

It is understood Finery co-founders, actor and model Brooklyn Decker and CEO Whitney Casey, informed users of its acquisition in an email. 

Stitch Fix, meanwhile, offers personalised styling service offering users boxes or "Fixes" of clothing, shoes and accessories based on their personal style and clothing preferences. The company recently launched in the UK following its success in the US. 

"At Stitch Fix, we help millions of people solve the challenge of finding clothes they love, that fit and inspire them to feel like their best selves. This approach closely aligns with the mission of Finery's digital wardrobe platform, which was a source of style inspiration. As a company, we're constantly thinking of new ways to better serve our clients and learn more about their style needs. Some of our most successful product initiatives have emerged from experimentation with data science. We're excited about the potential of what we can learn through the technology that Brooklyn, Whitney and the Finery team have built," a Stitch Fix spokeswoman told just-style.