Global licensed apparel business Cherokee has signed up Henry Stupp as the company’s new CEO and a member of its board of directors.

Stupp spent more than 20 years with Novel Teez Designs (NTD Apparel), a multi-division fashion apparel supplier which he co-founded.

“Henry has presented us with new and exciting ideas that will further expand upon the company’s successful global network,” said Robert Margolis, Cherokee founder and executive chairman.

“On behalf of our shareholders, our board of directors and our executive team, we look forward to great success under Henry’s leadership.”

Stupp said he looked forward to collaborating with Cherokee’s retail partners and working with the company’s existing management team.

He added: “The financial strength of the company provides opportunities to grow our portfolio of brands and pursue prudent acquisitions.”