Sub-Urban Brands has signed an order with fashion retailer Fred Segal for the sale of its flagship WHITEBOY clothing line.

Launching with Los Angeles-area based Segal further validates core elements of Sub-Urban's strategic business model to capitalise on the multibillion-dollar worldwide youth market, the company believes.

Fred Segal will sell WHITEBOY's new autumn/winter 2006 collection of men's clothing at its prominent Santa Monica, California, location.

"It is important that the worldwide investment community understand that Sub-Urban, as a cutting-edge multi-brand company, is committed to a high growth, high revenue business model," said Joseph Shortal, CEO of Sub-Urban Brands.

"The launch with Fred Segal is a major business milestone in Sub-Urban's strategy to establish our brands in the forefront of the powerful youth consumer marketplace, to generate significant growth in revenues and earnings, both in the US and internationally."