Men's suits have always represented an important domestic market in Japan, probably because they are status symbols for successful men. In the 1990s chains like Aoyama and Aoki International, known as "Suburban Type Men's chains", found success with a network of nationwide stores. This success was attributed mainly to the low price merchandise offered by these chains.
JAPAN: Suit Stores' New Strategy Targets Younger Customers
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Leonie's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- What Arket reveals about H&M's new direction
- C&A increasing transparency with supplier ratings
- Change or die – a stark message for supply chains
- RCEP and its impact on textile and apparel trade
- Sewbots pave the way for the factory of the future
News
- The world’s 10 worst countries for workers
- Amazon to offer "try before you buy" service
- US reviews AGOA eligibility for three countries
- TJ Maxx sourcing raises labour practice questions
- Apparel and textile production up in key regions
Market research
- Global market review of denim and jeanswear – forecasts to 2022
- Samsung C&T Fashion Group in Apparel and Footwear (South Korea)
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Global Licensing Trends in Children’s Apparel and Footwear
- H&M Hennes & Mauritz AB in Apparel and Footwear (World)
