SuperGroup, owner of the Superdry brand, has appointed Nicole Smith as head of merchandising.

Smith joins from Monsoon Accessorize where she has worked since 2009 as international director of merchandising and franchise development.

Smith was responsible for Monsoon's international development in new and existing markets, achieving significant growth in its international business over the last three years.

She also worked with product and marketing teams to deliver and drive new product launches and commercial assortments, managing the international business of over 1,000 stores in 70 countries worldwide.

"Supergroup has a very ambitious international expansion strategy through both owned retail and franchise partners," said Supergroup chief operating officer Susanne Given.

"Nicole's transnational experience in both of these fields will be essential to this omni-channel approach to growth."