UK retailer Supergroup saw first quarter sales shoot up 25.7% as the SuperDry brand recorded a strong start to the year.

The company said that group sales rose to GBP75m over the quarter ended 28 July. Retail sales increased 17.6% to GBP53.2m, as like-for-like sales grew 8.5%.

Wholesale revenue increased 50.8% over the prior year period to reach GBP21.8m, while the autumn/winter order book has grown 26% on last year.

"We have started the year in fine form and have continued to build momentum in both the Retail and Wholesale divisions," said CEO Julian Dunkerton.

"The spring/summer 2013 ranges have performed well across all channels with further progress made in womenswear. I am particularly pleased with the strong growth in the autumn/winter order book which demonstrates further evidence of the continued improvement in our ranges and the enduring appeal of our brand."

Conlumino fashion retail consultant Anusha Couttigane said that the holiday heatwave, which boosted so many British retailers, saw Superdry roll out its range of casual crop tops and camisoles, whilst sales of its traditional menswear lines remained sound.

"The encouraging outlook for SuperGroup's A/W13 order book also points to a positive reception for Superdry's new season collection, which includes high-ticket hoodies and a fresh range of its trademark puffer jackets.

"Underscored by a bright colour palette and the iconic Japanese aesthetic, which sets it apart from competitors such as Abercrombie & Fitch, Superdry's seasonal performance indicates the importance of having a weather-appropriate proposition, particularly in the UK," she said.