Apparel maker VF Corporation has named apparel industry veteran Susan Kellogg, the former CEO of Elie Tahari Inc, as president of its Contemporary Brands coalition.

Kellogg, who will be based in Los Angeles, will be responsible for the company's 7 For All Mankind, John Varvatos, Ella Moss and Splendid brands.

She replaces Mike Egeck, who left the company in June for personal reasons, and will report to VF chairman, president and CEO Eric Wiseman.

"Susan is an outstanding leader and brand builder with a strong track record in the contemporary brands space. She has broad-based wholesale, retail and international experience, which will serve us well," Wiseman said.

Prior to her role with Elie Tahari, she held a series of leadership positions with Liz Claiborne Inc over a nine-year period.

From 2004 to 2007 she served as group president, Bridge and Contemporary Brands with responsibility for five companies: Juicy Couture, Laundry by Shelli Segal, PrAna, Ellen Tracy and Dana Buchman.