CIFF Digital will provide a comprehensive virtual presentation of the fashion fairs exhibitors together with new ways to connect online

 CIFF Digital will provide a comprehensive virtual presentation of the fashion fair's exhibitors together with new ways to connect online

The organisers of the Copenhagen International Fashion Fair (CIFF) have been forced to cancel the February edition of the event, but say plans are in place to launch an online platform to inform and connect fashion professionals across the globe.

The news comes amid the Danish government's extension of existing regulations and increasing coronavirus restrictions, which means all Danish trade show activity has been suspended until 28 February.

"Therefore, we have had to make the difficult decision not to host our February edition. This has in no way been an easy or voluntary decision, as we repeatedly hear from both exhibitors and visitors how much everyone is looking forward to finally meet again physically," CIFF organisers say.

The team does, however, plan to hold its physical summer edition in Copenhagen in August and says the news CIFF Digital showcase will allow brands and designers to present their latest collections to buyers and journalists virtually when physical contact is limited.

"The collaborative online portal is aimed to complement rather than co-opt the biannual fashion fair, fostering knowledge, connection, and trade at a time when we need it most," says Christina Neustrup, director of CIFF.

The platform will let visitors save, share, store and shop favourite brands and products, as well as providing new suggestions in line with search preferences.  

Slated for launch at the end of January, to coincide with Copenhagen Fashion Week's FW21 edition, CIFF Digital can be accessed by brands through a six-month subscription service.