British activewear retailer Sweaty Betty has invested in a new Product Lifecycle Management (PLM) solution to help streamline processes and provide a single source of truth across merchandising, design and buying.

The company has implemented and gone live with PTC FlexPLM. Due to significant business growth and the increased demand for athleisure clothing, Sweaty Betty wanted a cloud-based PLM solution to provide users across merchandising, design and buying – as well as global suppliers – with access to a single version of the truth in relation to product data and key development processes. 

"We wanted to put in place a secure online solution that would allow our product teams to standardise business processes and data sharing both internally and externally, and enable them to automate, control and organise all change requests, plans and actual changes to the product in real time," explains Jemma Cassidy, chief product officer at Sweaty Betty.

"Fundamentally, we needed a solution that would tell us where the product is at each stage of its lifecycle. We required a solution that could inform planning for future seasons, help us track our product during its development lifecycle and improve automation. Reducing duplicate data entry and human error was of high importance."

Sweaty Betty has a strong e-commerce presence and operates over 60 retail stores in the UK with concessions in Selfridges and Harrods. It can also be found in 50 Nordstrom locations across North America. 

PTC FlexPLM was implemented remotely during the Covid-19 pandemic by ITC Infotech, one of PTC's services partners.