Virtual fitting room company Metail has raised a further US$12m in funding led by Hong Kong based TAL Apparel, one of the world's leading garment suppliers.

The funding brings the total investment in Metail to $20m since the company was founded six years ago. The round's lead investor is part of the global TAL Group, while additional investment was secured from existing investor John Gleasure, commercial director of Perform Group. 

The investment will be used primarily to develop Metail's mobile offering, scheduled for release early next year, and to advance its user ecosystem. In addition, the funds will be used to expand the firm's overseas presence, building on its existing operations in Singapore and global partnerships in South America, Asia and Europe.

Metail uses online fitting room technology that allows the user to create a three dimensional model of themselves and virtually try on a range of fashion garments. The ‘MeModel’, which is said to be 94%-95% accurate, includes skin tone, hair colour and exact measurements.

"This new investment will give rise to some very exciting opportunities for Metail, enabling us to expand our global presence and develop our mobile offering," said Metail founder and CEO Tom Adeyoola. "More importantly, this investment validates our vision to become the Google of sizing and shape.

"We've worked extremely hard to develop a product that delivers genuine sales growth for retailers and offers the consumer an unrivalled virtual fitting room experience, so this investment is testament to the magnificent progress that the team has worked so hard to achieve. Over the coming year you will see us launch on mobile, in-store and grow across South America, Asia and Europe, before setting our sights on the US."

TAL’s CTO Delman Lee, who joins the Metail board, added: "Metail shares our values on data, R&D and sizing. We look forward to seeing the positive impact they will have on our industry and we look forward to helping them with the eventual move into men's clothing.”