Talon International Inc on Thursday formally launched its metal jeans button, rivet and snap business under the Talon Fastener name.

The wholly-owned subsidiary of California-based Tag-It Pacific Inc will now offer metal fasteners under the Talon brand with the products manufactured and distributed in the Western Hemisphere and Asia.

Talon zippers are approved for use by many of the world's largest jeans manufacturers, brands and retailers, with the company also offering state-of-the-art field equipment and maintenance programs to apparel manufacturers.

Tag-It Pacific CEO, Colin Dyne, commented: "We are very excited about this product launch. Talon has a long and venerable history of manufacturing metal fasteners and we are very pleased that metal fasteners will now once again be manufactured and sold under the Talon name, which has excellent name recognition and brand equity in the apparel industry.

"We believe this new venture will quickly become an important source of growth and added profitability for the entire group and round out our branded product offerings. The metal fastener business has tremendous synergies with our Talon zipper and other businesses, meaning we can utilise much of our existing distribution, engineering, customer relationships and contractor support services."

Tag-It purchased the famous TalonZipper brand name, trademarks, patents, technical field equipment and inventory from Grupo Industrial Cierres Ideal, SA de CV and Talon Inc, in January. It has been the exclusive distributor of Talon of zippers for the past two years.